FREQUENTLY ASKED COMMON QUESTIONS

Our answers to the questions most commonly asked. Ask us a question.

What is SEO?: SEO stands for ‘search engine optimisation’ and is the process of making a website appear higher on the organic search engine results page. Basically, it means making your website more visible than the competition.
How do the search engines rank my site?: Search engines use equations called algorithms to determine which sites are most relevant to the search. The algorithm takes into account several complex factors when establishing positions. Two primary factors are the quality of other websites that are linking back to your website and the topic the search engine believes the page is about, based on the content.
What services does Amshoft provide?: We are an award-winning Amshoft that has made notable strides in both organic and paid search markets. The specific services we provide are in our top navigation comprised of six major areas: search engine optimization, pay per click, social media, reputation management, web development, and marketing automation. We help businesses find an audience online, reach that audience with a powerful message, and turn that engagement with their audience into a meaningful relationship for long-term benefit. Most businesses need a combined approach to digital marketing. To Request a Quote about how we can help you grow your brand online, reach out to us. We can provide you with a thorough analysis of the services you’ll see the most value out of and the expectations you can have from a custom digital marketing campaign.
What is your pricing model?: Each project we work on is specific to the business we are working with. As a result, we do not use a standardized pricing model. Each campaign is tailored to the business we are working with based on what they are looking to achieve and how we can get them there. If you’re interested in getting a custom quote that will both produce value and make sense to you in the long-term, please give us a call or fill out our contact form. One of our sales representatives will Request a Quote about your business and provide you with your own custom quote.
How long does SEO last?: A lot of people talk about SEO as if it ends. SEO is ongoing, it is not a one-off project. If you are sitting in the 6th position for a popular search term, that’s great. However, there are hundreds of sites above and below you who want to push you down the ladder. An SEO campaign works to constantly monitor and maintain rankings, responding to fluctuations.

How is your SEO service unique to those offered by other agencies?: We pride ourselves for our attention to detail. From the very start our SEO professionals will perform a deep analysis of your business to understand the market you’re competing in and the specific practices your competitors engage in to compete online. Our approach to SEO focuses on revealing the facts and letting those facts dictate every aspect of the campaign. We choose the keywords your campaign uses, the structure your website takes, and the channels we focus on for off-page based on the results of this analysis. Our research-oriented approach ensures that results are consistently achieved rather than taking a “one-size fits all” approach. You can expect your SEO campaign to be a long-term investment, often requiring 3-6 months before seeing a return. We are upfront about this, but what sets us apart from the competition are the long-term results we achieve. Instead of getting your name ranked and then subsequently losing it, we work to establish your brand as an authority, encouraging search engines to consistently feature your pages at the top of the results.
How long does SEO take?: The time it takes to establish rankings is dependent on a few factors.
1) How competitive the industry or keywords are
2)Whether the site has been penalised previously
3)Whether there has been any prior optimisation performed
Do Google Maps results count toward my SEO rankings?: Yes. An optimised Google Maps listing is a very important part of an SEO campaign. As maps listings are a part of the organic results listed on page one, they are a very effective way of pulling people through to your site and building page one rankings. As part of your SEO campaign, we optimise both organic search results and your Google Maps results to bring you the most traffic possible.
Why do my rankings fluctuate?: Google is constantly updating their algorithm to fight poor quality and over-optimised sites. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selection of websites. An effective SEO campaign will answer to these fluctuations, safe-guarding your site from penalties and dramatic ranking drops.

How is your PPC service unique to those offered by other agencies?: When we take on a pay per click project, we dedicate ourselves to the continued maintenance and adjustment of the campaign to get the most value. Our PPC experts are not fond of the idea of setting up a campaign and letting it do its own thing; we are constantly tracking and monitoring how the campaign is performing in both the short-term and the long-term. Each of our campaigns are rigorously evaluated to get the most value for each keyword, each landing page, and each ad placement to ensure that we are reaching the right audience with the right approach.
Should I invest in SEO or PPC?: It depends on your business. Many clients choose to support a growing SEO campaign with a small PPC spend, allowing them to buy traffic while their organic rankings grow. The choice to invest in SEO or PPC also depends on your industry, business model, and level of competition. Generally SEO is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.
How does Amshoft charge for PPC services?: Each project we take on has different requirements and goals, and as a result we do not have a standardized pricing structure. We make the costs associated with each project understood upfront with no hidden fees or agendas. To get a customized quote for your pay per click campaign, please contact us directly. You’re never obligated to anything until you’re ready to start your pay per click campaign.
How do I know if I am the right fit for Amshoft's PPC services?: Meaningful marketing takes time. We take on meaningful pay per click projects for businesses that are looking for long-term growth instead of a short-term fix to their marketing anxiety. Amshoft is not a provider of wholesale marketing solutions. We are passionate about each project we take on and work to continually improve each campaign in terms of performance.

How are your web design and development services unique by other agencies?: Your website is often your potential client’s first impression. We understand the importance of that first impression and guarantee the work that we do. Each website is built from the ground up based on your unique requirements and objectives. Before we take on a project, we want to understand the project in addition to understanding what you want to achieve with that website. Our approach to building the website will be laid out up front with timelines and any requirements from your said at the start of the campaign to make the design and/or development process as seamless as possible. We meet our deadlines and exceed expectations.
How does Amshoft charge for web design and development services?: Website design and development are completely customized here at Amshoft. A detailed proposal including design, development milestones along with payment terms will be presented prior to any work being done.
How do I know if I am the right fit for Amshoft's web design and development services?: You’re a great fit if you’re looking to build something for the long-term. We’re not interested in wholesale design and development. Each website is built to your unique requirements and specifications to give you the right website from the very start. If you’re looking for a unique solution to your design and development woes solved professionally, we are the right fit.